
I miss you so much!
You're no different to me
The relationship between artist and fan is changing if you haven't noticed, along with the way we consume and experience music and even communicate since the internet arrived.In the forum on the NIN homepage Trent Reznor, the voice of Nine Inch Nail, talks amongst other things about how the cultural landscape have changed, and still is changing today:
It's been an interesting experiment over the last couple of years or so. Faced with leaving the infrastructure of traditional record labels and figuring out what the right thing to do is in this new world - I found myself realizing that for me to have any concept of how to interact with the community and know what they might want / what they find appropriate, I need to immerse myself in that world and live it for a while.Not everybody chooses to follow the same path but it is my belief that the path chosen by NIN and many others is wisely chosen. It's better on so many levels to participate in this new thing, be a part of it and dealing with it from experience and insight rather than desperately hanging on to what no longer is, or even allowing some of all these self proclaimed experts or gurus take command.
The reason no record label knows how to market anything to new media is they don't live there. They don't get it because they don't use it. What you've seen happen with the marketing and presentation of NIN over the last years is a direct result of living next to you, listening to you, consuming with you and interacting with you. Directly. There's no handlers or PR people here, it's me and my guys - that's it. There's no real plan, even - it's just trying to do the right thing that respects you the fan, the music, and me the artist. That's the goal - a mutual and shared respect.